Photo: Les Meloures (CC BY-SA 4.0)

How obvious and simple everything is when you work for the media that most loves to talk about and with itself.

Anyone who wants visibility in Luxembourg can hardly get past RTL. However, you can’t just buy visibility on RTL, through an advertising contract with the IP, but you can also have visibility just like that. Like Luc Marteling.

Luc Marteling has worked as a journalist for RTL since 2008 and was most recently editor-in-chief of the RTL.lu website. However, a position as editor-in-chief behind a website does not mean that you have to forego visibility on the website and on all other RTL media. It rather means that you can put yourself in the foreground everywhere, use the RTL.lu website as your private social media page and, why not, also advertise your own books.

Luc Marteling was a guest on the talk shows Kloertext and Live Planet People. He presented his book on RTL, and RTL presented many more of the books that Luc Marteling collaborated on and that he published with his publisher. He took photos from his terrace that were published in weather articles. He has made many lewd comments and he has [published] articles on the site under his name (https://infos.rtl.lu/actu/luxembourg/a/1203642.html) - or even under the stylish abbreviation „LM“.

Old habits

Mid-2019, Luc Marteling made a career change. As RTL.lu reported, fresh from the government council, its own editor-in-chief has been selected for the new position as director of the Centre for the Luxembourgish Language (ZLS). A change in career, however, does not mean a change in visibility for Luc Marteling.

Luc Marteling continues to be a Kloertexter, is a guest on Live Planet People, and books from his publisher are still regularly presented. He takes photos that are then published in weather articles or in reports about Paangecher. RTL publishes pretty much everything that ZLS wants to tell the world, including an exclusive interview with Luc Marteling - one wonders who called who first. And Luc Marteling continues to publish articles on the RTL.lu site in his name… Wait, does Luc Marteling still have access to the site rtl.lu? Of course not. Or does he? There is a mysterious author named „LM“ who posts recent articles online, coincidentally about Luc Marteling’s ZLS.

How practical, if you can easily create his own visibility on RTL - regardless of whether you work there or not.